Executive International Marketing (Contract/ Perm) #JTL

1. Digital Campaign Management

• Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities
• Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization
• Support the development of targeted campaign strategies for different markets, including China

2. Creative Design & Content Development

• Develop and localize content for international audiences across key social media platforms
• Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness
• Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners)
• Manage the development of creative assets, working with internal or external designers where required
• Ensure all creative outputs are aligned with brand guidelines and campaign objectives

3. Marketing Insights & Reporting

• Provide regular reporting on campaign performance, insights, and recommendations
• Analyse user behaviour and engagement trends to refine targeting and messaging
• Stay up to date with digital marketing trends across global and China platforms

Requirements

• Bachelor level degree in any appropriate discipline
• Proven experience in digital campaign management, particularly across Meta, LinkedIn, and TikTok

EA License No: 99C4599